Who we are
We envisage a world where everyone awakens to the deep interconnections and interrelationships of all life. Where we slow down individually and collectively, and attune ourselves to the deeper rhythms of life during this time of profound planetary change. Our vision is for this deeper awakening to drive profound cultural change, empowering decision-makers to rebuild and retool our economy in service of life. Where musicians, artists, storytellers, and indigenous peoples collaborate with technologists, financiers, and policymakers to build a holistic vision for our evolving economies. And where together we build a culture grounded in love for each other and the Earth.
Our board
Justin Adams
Co-CEO and Executive Director
Justin is a climate and biodiversity leader with over 25 years of experience across the private sector, finance, and civil society, including roles as Partner at Just Climate and Executive Director of the Tropical Forest Alliance. Recognised with an OBE for his contributions at COP26, Justin believes a radically new approach is essential. He founded Ostara with a conviction in our collective ability to innovate and dream ‘unreasonably large dreams,’ reimagining a very different future to address the increasingly complex challenges we face today.
Nicole Schwab (from Jan 2025)
Co-CEO and Executive Director
Nicole is a policy leader, systems change expert and author with more than 20 years experience in building communities and facilitating processes for collective action. Prior to joining Ostara, she co-headed the Nature Pillar at the World Economic Forum and advised forest and ocean conservation non-profits including National Geographic Society’s Campaign for Nature. She chairs the Forum of Young Global Leaders, and co-founded EDGE Certified Foundation — a business certification standard for gender equality in the workplace.
Colin le Duc
Non-Executive Director
Colin is a Founding Partner of Generation Investment Management, a dedicated sustainable investment firm launched in 2004 by seven partners, including Former Vice President Al Gore as Chairman and David Blood as Senior Partner. Colin is Head of Generation’s San Francisco Office. Generation manages approximately $45 billion on behalf of primarily institutional investors to achieve their vision of a sustainable world. He also serves as Vice-Chair of Generation’s Just Climate business and as a member of the Board of Directors of the Ocean Conservancy.
Our team
Petra Tanos
Director - Strategic Partnerships
Petra is a recognised leader in sustainability and food system transformation, specialising in agricultural value chains with knowledge of palm oil, tea, coffee, cocoa and spices. She is the former Director of Private Sector Engagement and Strategic Partnerships for the Tropical Forest Alliance and brings expertise in multi-stakeholder partnerships and mobilising collective action. Petra holds a deep-rooted belief in the necessity of dialogue and collaboration: “without it we will not succeed.”
Mark Zimring
Director - Innovation & Market Transformation
Mark brings over two decades of leadership experience in energy, environmental and investment, including as Director of Market Transformation and Global Fisheries at The Nature Conservancy. He is an expert in regenerative food systems and co-founder of Pacific Island Tuna, whose mission is to revolutionize the tuna fishing industry to deliver economic, social and environmental value to people and planet. In his spare time, you can find Mark playing in the mountains surrounding Lake Tahoe with his wife, kids and over-sized dog.
Bekah Phillips
Community Hub Lead
Bekah brings 20 years experience in founding and supporting environmental initiatives, with a deep passion for projects that bring people closer to nature, themselves and each other. From advising on policy at Green Alliance, to creating social enterprises, and producing community and theatrical events — Bekah’s approach combines a love of creativity, adventure and fun with a belief in the power of reconnection with the more-than-human world.
Zoë Kelland
Communications Lead
As a communications and campaigns consultant, Zoë brings a decade of experience driving change on poverty, inequality, and climate change. From growing a movement of young people fighting for child health as Director of Movement at Bite Back 2030, to leading pop-meets-policy campaigns for the SDGs as Digital Campaigns Director at Global Citizen — Zoë’s work has been recognised with awards from Third Sector, Communiqué, Bond, D&AD and more. When she’s not hustling for change, you’ll find Zoë out hiking, cycling or kayaking in the wild.
Noah Walton
Operations and Finance Lead
Noah is an experienced leader in operations and finance for non-profits and social enterprises, playing a critical role in establishing the first Plum Village practice centre in the UK, and formerly Head of Operations and Finance for Migrateful. He was previously a Chartered Civil and Structural Engineer at the international design firm Arup. Outside of Ostara, Noah is developing Eco Soul project — a pioneering non-profit social change hub and youth hostel. He is also a meditator, keen swimmer, around-town cyclist and enjoys yoga!
Our wisdom circle
We plan to design and launch the Wisdom Circle in 2025 as an Advisory Board, blending indigenous knowledge with leading science and policy expertise. This group will help steer our strategy and ensure it remains anchored in our mission by listening deeply to knowledge and wisdom from many sources.